Cookie Policy

Last updated: January 2025

1. Essential Cookies
2. Analytics & Performance
3. Marketing & Personalization
4. Third-Party Services
5. Detailed Cookie Information
6. Managing Your Cookie Preferences

1. Essential Cookies

Always Active

These cookies are necessary for the website to function properly. They enable basic features like page navigation, access to secure areas, and essential eSIM service functionality.

Examples:

Session Management

• User authentication state
• Shopping cart contents
• Form data retention

Security & Preferences

• CSRF protection tokens
• Language preferences
• Cookie consent status

2. Analytics & Performance

Optional

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our services.

What We Track:

Usage Analytics

• Page views and traffic sources
• Time spent on pages
• Popular content and features

Performance Metrics

• Page load times
• Error tracking
• User experience metrics

3. Marketing & Personalization

Optional

These cookies enable us to provide you with personalized content and advertisements that are relevant to your interests and eSIM travel needs.

Personalization Features:

Content Personalization

• Destination recommendations
• Relevant eSIM plan suggestions
• Customized user experience

Advertising

• Targeted promotional content
• Retargeting campaigns
• Social media integration

4. Third-Party Services

We work with trusted third-party services to provide enhanced functionality. These services may set their own cookies with your consent.

Google Analytics

Website usage analytics

Payment Processors

Secure payment handling

Customer Support

Live chat functionality

Social Media

Social sharing features

5. Detailed Cookie Information

First Party Cookies

The table below provides more information about the first party cookies that we use on the Website, why we use them and the period for which the Website will retain information collected by each cookie:

Cookie Name	Cookie Type	Purposes	Expiry
sim-cart	Essential	Stores shopping cart contents and selected eSIM plans	Session (cleared on browser close)
auth-store	Essential	User authentication tokens and session management	Persistent (until logout)
currency-store	Functional	Selected currency preference for pricing display	Persistent
_vwo_uuid_v2	Analytical/Performance	To measure performance of the Website	1 year

Third Party Cookies

Third-party cookies are cookies that have been set on the Website but are not directly related to, or overseen by, HelloRoam. We set out more information about these cookies in the table below:

Cookie Name	Cookie Type	Purposes	Expiry
_vwo_uuid	Analytical/Performance	To generate a unique ID for visitors in order to monitor performance of the Website	1 year 1 month 4 days
_vwo_ds	Analytical/Performance	To store user-level data for website optimisation	3 months
_vwo_sn	Analytical/Performance	To store session-level information	1 hour
_gcl_au	Analytical/Performance – Google Analytics	To analyse advertising efficiency of the Website	3 months
test_cookie	Analytical/Performance – Google Analytics	To determine if the user's browser supports cookies	15 minutes
IDE	Analytical/Performance – Google Analytics	To present users with relevant ads according to their user profile	1 year 24 days
Stripe cookies	Essential – Payment Processing	Stripe payment processor uses cookies to securely process payments and prevent fraud. PCI DSS Level 1 compliant.	Session
Supabase auth cookies	Essential – Authentication	Authentication service for user login and account management including social login (Google, Apple, Facebook)	Persistent (until logout)
Sentry tracking	Performance – Error Monitoring	Error tracking and application performance monitoring (PII automatically redacted)	Session

The Website uses Google Analytics, a web analytics service provided by Google, Inc. ('Google'). The information generated by cookies will be transmitted to and stored by Google, which may include being stored on its servers in the United States.

Note: We also use Google Tag Manager and Facebook Pixel for analytics and marketing purposes. These services may set additional cookies on your device. Please refer to our Privacy Policy for more information about how we use these services.

Questions About Cookies?

If you have any questions about our use of cookies or this Cookie Policy, please don't hesitate to contact us.

Email Privacy Team View Privacy Policy

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1. Essential Cookies

Always Active

These cookies are necessary for the website to function properly. They enable basic features like page navigation, access to secure areas, and essential eSIM service functionality.

Examples:

Session Management

• User authentication state
• Shopping cart contents
• Form data retention

Security & Preferences

• CSRF protection tokens
• Language preferences
• Cookie consent status

2. Analytics & Performance

Optional

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our services.

What We Track:

Usage Analytics

• Page views and traffic sources
• Time spent on pages
• Popular content and features

Performance Metrics

• Page load times
• Error tracking
• User experience metrics

3. Marketing & Personalization

Optional

These cookies enable us to provide you with personalized content and advertisements that are relevant to your interests and eSIM travel needs.

Personalization Features:

Content Personalization

• Destination recommendations
• Relevant eSIM plan suggestions
• Customized user experience

Advertising

• Targeted promotional content
• Retargeting campaigns
• Social media integration

Cookie Policy

Contents

1. Essential Cookies

Examples:

2. Analytics & Performance

What We Track:

3. Marketing & Personalization

Personalization Features:

4. Third-Party Services

Google Analytics

Payment Processors

Customer Support

Social Media

Questions About Cookies?

Get the HelloRoam App

Top destinations

Interest

Legal

For Business

Cookie Policy

Contents

1. Essential Cookies

Examples:

2. Analytics & Performance

What We Track:

3. Marketing & Personalization

Personalization Features:

4. Third-Party Services

Google Analytics

Payment Processors

Customer Support

Social Media

Questions About Cookies?

Get the HelloRoam App

Top destinations

Interest

Legal

For Business

Cookie Policy

Contents

1. Essential Cookies

Examples:

2. Analytics & Performance

What We Track:

3. Marketing & Personalization

Personalization Features:

4. Third-Party Services

Google Analytics

Payment Processors

Customer Support

Social Media

5. Detailed Cookie Information

First Party Cookies

Third Party Cookies

6. Managing Your Cookie Preferences

Browser Settings

Preference Center

Questions About Cookies?

Get the HelloRoam App

Cookie Policy

Contents

1. Essential Cookies

Examples:

2. Analytics & Performance

What We Track:

3. Marketing & Personalization

Personalization Features:

4. Third-Party Services

Google Analytics

Payment Processors

Customer Support

Social Media

5. Detailed Cookie Information

First Party Cookies

Third Party Cookies

6. Managing Your Cookie Preferences

Browser Settings

Preference Center

Questions About Cookies?

Get the HelloRoam App